The project is located in central Fuyang Chengnan New District, with abundant water resources. Chengnan New District is currently in the development stage with this project slated to be the flagship commercial project that showcases the integration of business, culture and tourism.

The project is defined as two major districts: The East is the "entertainment district" and also the entrance into the commercial streets. Pedestrian flow is guided towards cinemas, banquet halls and bars. The West is the "culinary district", where one can wander through the snack streets of Tang and Song dynasties, cultural colleges, boutique hotels etc. to completely immerse in Fuyang’s culture and traditions. Pedestrian movement is predominantly on a Central Avenue with smaller laneways branches off in the shape of a “fish bone”, connecting city streets and pedestrian street along water front. We’ve also created wedding and theatre squares at different points to encourage exploration and enhance connections with surrounding landscape. A total of 21 buildings with different interpretations of the Chinese Style dots the block and uses a diverse set of materials to create a diverse appeal of the streetscape. Each facade is also designed to reflect the needs and requirements of each individual unit, while keeping the design language united throughout.

As a national AAAA scenic spot in Fuyang and a provincial demonstration zone, the project integrated the five core functions: entertainment, catering, leisure, shopping and family activities to create the new living room for Fuyang City.