中文
Hong Hai Ju Long Plaza + SCPG Incity
24 / 7 Life Hub

Client | Honghai Property

Service | Master Planning / Architecture

Sector | Mixed-use / Retail / Office / Hotel / S.A.

size | 490,000 m2

Challenge
Located in the city center of Ji'nan, the project site is surrounded by historical buildings and crowded business district. By replacing existing popular but rather chaotic street shops with a massive new development, our goal is to not only introduce a modern indoor shopping mall for the neighborhood, but also continue and encourage the great tradition of vibrant urban sidewalks and public spaces.
Solution
Creating energetic urban public space with pedestrian friendly scale while respecting the existing urban context is the core design principle for this large scale urban complex. The mixed-use program is comprised of a shopping center, an outdoor lifestyle district, office, SOHO, hotel and apartments. We opened up the northeast corner of the site, right cross street from Hongjialou Cathedral which is a historical landmark of the city, and dedicated it as a cultural plaza. At the center of this plaza is the renovated 100-year-old Sister House. This unique experience marks the entry point of the vibrant 24-hour leisure and entertainment district. The outdoor district shares connections with indoor mall on multiple levels, which encourages a more diversified shopping experience.
Result
By redefining the historical neighborhood in the city center, this project has became an instant urban destination and life hub for the public.